Camp Sunshine will present the third annual A.J.'s New Jersey Polar Dip at 2 p.m. Jan. 31 at Avenue Beach Club, 23 Ocean Ave., Long Branch.

Participants must raise a minimum of $100 in pledges, with all proceeds benefiting Camp Sunshine for children with lifethreatening illnesses. Prizes will be awarded to the top fundraisers and costume winners. Camp Sunshine provides family members a place to relax together for a week, and take a break from day-to-day demands. The year-round program is free-of-charge. A.J. Cincotta-Eichenfield, the son of camp directors Nancy Cincotta and Andrew Eichenfield conceived the idea for the dip.

For more information, call 207- 655- 3800 or visit www.campsunshine.org.